The velocity of change influencing a marketer's ability to manage might be overwhelming, challenging traditional brand-building models. The agency world is in turmoil; channel specialists in a race to the bottom, networks continued outward expansion and strategy consultants buying their way in all as technology continues to fragment the media landscape. Data scientists are hoping to use operational efficiencies to build holistic brand experiences to address a heightened consumer expectation for the brand purpose. Amongst this 'chaos of change,' many traditional marketing organizations blindly run to what is new and novel versus applying the experienced 'rudder' of a global leader.
Leveraging the value of a creative-analytical mindset, I have evolved my approach to brand building, unlocking shareholder value by leveraging prior investments in people, brands, and structures. My experience over time has revealed three skill imperatives; Global Agility, Creative and Design Excellence, and Business Leadership.
Balancing the tension between global brand leadership and local marketing needs requires empathy and adaptability.
Applying a global acumen shaped by experiences in 60 markets, 11 roles, eight cities in six countries.
CREATIVE & DESIGN EXCELLENCE
Internally recognized and externally awarded for excellence in marketing, design and brand communication.
Creating the environment and processes that allow teams to innovate and fail successfully comes from a creative-analytical ethos.
Leading diverse teams on strategic, creative, and tactical initiatives.
Increasing shareholder value through, net sales growth, cost and process efficiencies, brand expansion, and overall business performance.